Amalys women watches sees itself as a watch brand with ethics. The Belgian company was founded at the end of 2017 with a focus on elegant, slim ladies' watches. The price-performance ratio is one of the best on the watch market. The watches are made exclusively from stainless steel and feature a Seiko movement and sapphire crystal.
The Amalys Woman Watches brand feels ethical responsibility in the production of watches, that is its DNA, as the company's founder, Adrian, assured us at the stand at Inhorgenta 2024 This means that the company is committed to the rights of girls and women worldwide and provides financial support to relevant charities every year. The buyer of an Amalys ladies' watch can decide for which organization the donation deducted from the sales price is used. This provides the consumer with additional insurance, an innovative system in its entirety. Amalys does not want its cause to be seen as a marketing tool, it is a key element, underpinned by concrete euros donated to the selected organizations in 2023. Amalys sees this as the realization of its vision of how watchmaking should work today.
A new watch line launched in December 2023 will be presented at the Inhorgenta 2024 stand. These are very elegant, thin ladies' watches with a diameter of 28mm in stainless steel with sapphire crystal, Seiko movement and various watch straps. This collection bears the name "Watson" as a reference to Anna Watson. Each Amalys collection bears the name of a famous woman, such as Audrey Hepburn. The watch manufacturer uses this to tell a story. The prices for the feminine watches range from 149 to 159 euros. The manufacturer is convinced that it offers one of the best price-performance ratios on the market. This is probably one of the reasons why the relatively young brand is so successful.
Another new watch line was also launched in December 2023. With a case measuring 31 mm and an integrated watch strap, the watch is characterized by very feminine details in addition to the usual components such as sapphire crystal. Buyers see this model as very innovative. In general, the company receives very positive and enthusiastic feedback from its buyers. This shows the makers that they are on the right track.