Genuine jewelry brands of the Amor Group
The Amor Group is represented in 26 countries around the world with a wide range of genuine jewelry. In addition to selling its jewelry in Amor stores in department stores, the Amor Group maintains a number of successful partnerships with brands such as s.Oliver and Joop.
Genuine jewelry for own brands and third-party brands
At Inhorgenta Munich 2024, the Managing Director of the Amor Group Echtschmuck, Hans Georg Schmitt, presented the company, its products and this year's innovations. The Amor Group from Hanau, Germany, is a German company that sells both its own brands and third-party brands as a licensee. The high-quality watches and first-class genuine jewelry in the entry-level and mid-price range guarantee national and international success. In addition to JOOP and s.Oliver, the company's own brand NOELANI is the main focus. Each licensed brand will have its own showcase at the trade fair in order to focus on the unique characteristics of each brand. This gives each brand its own setting and presentation.
NOELANI jewelry collection for women with an affinity for design
NOELANI is the second own brand that appeals to women with an affinity for design. This collection changes several times a year. The main market is Germany. However, NOELANI is also very popular in Mexico and Canada. The company has just been on tour in Mexico again. The brand's jewelry is made of silver or gold. However, NOELANI's focus is on gold and more avant-garde designs without going over the top. Larger pieces are therefore gold-plated silver.
Jewelry licensed brands for different target markets
Prices average less than 40 euros, but range up to 60 euros. There are even high-quality pieces of jewelry for as little as 30 euros. When selecting licensed brands, the Amor Group attaches great importance to ensuring that the brands do not stand in each other's way. On the contrary, they complement each other, as is the case with s.Oliver, which the company has been offering under license for around 10 years. This means that the individual brands can be offered in different ways. Sara & Kate is a licensed brand that is successfully sold in supermarkets, discount stores and hypermarkets. This licensed brand is aimed at fashion and cost-conscious customers. Joop, on the other hand, is clearly aimed at specialist retailers. Here, the focus is on self-confidence and status. s.Oliver stands for self-confident, authentic fashion and is successfully established on the market with watches and jewelry.
Amor necklace with matching bracelet in rose gold 375
Amor Group Echtschmuck is presenting itself at Inhorgenta Munich 2024 with its own showcase area featuring only the new products from the 2024 women's collection. Every piece of jewelry and every watch was created just for this trade fair. As a result, these pieces are priced well above the company average. This is not only due to their individuality, but also to the materials used, as can be clearly seen in a pink Amor necklace and matching bracelet. Made from 375 rose gold, these two pieces of jewelry can also be worn as a set. The price here is 129 euros for the bracelet.
The Amor Group mainly represents German brands and travels abroad a lot, as it has just done in Holland. Next on the agenda is Spain. On these trips, the focus is not only on jewelry, but also on knowledge. It is absolutely essential to always have the latest knowledge.
