Thomas Sabo: Jewelry design inspired by Haribo Gold Bears
One of Thomas Sabo's highlights at Inhorgenta 2024 is a jewelry collection with Haribo Gold Bears. They look just like the original gummy bears, but are not suitable for consumption. The jewelry pendants are a real eye-catcher.
New products from the Thomas Sabo 2024 jewelry brand
At Inhorgenta, Europe's leading trade fair for jewelry, design and technology, Thomas Sabo will be presenting its new products for 2024. The jewelry brand has been on the market since 1984 and has therefore been well-known for over 40 years. They are represented in many countries in Europe, but also have their own branches in the UK, Asia and Australia. Thomas Sabo is the lifestyle brand in the silver jewelry sector in German-speaking countries, but also just as internationally. Their new collection was created in collaboration with the world-famous Haribo brand.
Haribo Gold Bears as a jewelry collection
Haribo is a world-famous brand and a great thing for Thomas Sabo with its huge brand awareness. There is only one Haribo collection with the Gold Bears, making the Haribo brand unique. For Thomas Sabo it was clear: if they wanted to realize the idea with the famous bears, then only with the original. The collaboration resulted in Haribo as a Charm Club, but also as an independent jewelry series. The Haribo jewelry pieces are already very popular with the youngest Gold Bear connoisseurs, but the Haribo charms are also very popular with Thomas Sabo's older retail partners. Pieces of jewelry have been created that can inspire people of all ages. The collaboration is intended for all lovers of the colorful bears who enjoy the special nature of the jewelry.
Individual and unique pieces of jewelry
Today, it is important to be different and to stand out from what is already on the market, explains Ralf Barthelmeß, Head of Sales for the Thomas Sabo brand. And this is exactly what they have achieved with their new collection, which is very different from all previous works. The marketing campaign has also taken up current topics such as communication with AI and is therefore at the cutting edge of development. This means that the jewelry pieces can be played on the markets individually and with the latest measures. The feedback has already been fantastic. Even on the first day of the trade fair, it is clear that the Thomas Sabo X Haribo project is the right way forward for the brand.
