Matelso offers innovative call tracking solutions that enable companies to carry out detailed analyses and evaluations of their customer communication. The software integrates telephony data into existing marketing and CRM systems in order to measure and optimize the efficiency of campaigns. This enables companies to adapt their marketing strategies based on data and precisely track the customer journey.
Matelso is a leading software company that specializes in helping companies maximize their digital marketing strategies and effectively generate leads. Matelso's software solutions come into play when it comes to generating calls, completed contact forms or chats via a website and optimally managing these leads.
One of Matelso's latest features is "fingerprint voting". This technology enables companies to prioritize their customer approach based on the value of the products in the shopping cart. This means that customers with high-priced items in their shopping cart are directed to a consultant more quickly than those with cheaper items. Fingerprint routing even goes so far as to be based on the user's digital fingerprint and connects the customer directly to the appropriate sales channel, be it a personal conversation or an automated answering machine. This targeted routing ensures that only the most valuable leads get in touch with the best sales staff.
Matelso relies on artificial intelligence to further optimize the sales process. For example, conversations are automatically transcribed and tagged so that sales staff can focus on specific topics. Written inquiries are also automatically categorized and routed more efficiently. This not only improves collaboration between marketing and sales, but also leads to better results and greater efficiency among sales staff. By using these innovative technologies, companies can significantly improve their sales processes and maximize the success of their campaigns. Matelso thus offers a comprehensive solution that supports both marketing optimization and increased sales efficiency, all hosted in Germany, which guarantees the highest security standards.