Successful print mailings in e-commerce: Deutsche Post DHL at DMEXCO 2024
Deutsche Post AG, part of the DHL Group, offers comprehensive mail and parcel delivery services as well as solutions for dialog marketing and press distribution. As the leading postal and logistics company in Germany, it provides reliable and sustainable shipping options for both private and business customers. In addition to nationwide delivery in Germany, Deutsche Post is active internationally and supports companies in optimizing their communication processes.
Print in e-commerce: Surprisingly successful despite the digital environment
In an increasingly digital world, it may seem surprising that print media continues to have a strong impact in e-commerce. Studies show that print mailings not only achieve high conversion rates and increased shopping baskets, but also generate a remarkable return on advertising spend (ROAS). These results show that print media continues to play an important role in the digital age.
Print mailings: exclusivity and longevity in the digital age
While emails often get lost in a crowded inbox, print mailings offer an exclusive and tangible way of reaching potential customers. Print mailings are often kept in the household for several weeks or even months and trigger lasting buying impulses. At a time when digital communication dominates, physical print mailings are becoming conspicuous again and gaining in importance.
Comprehensive full service for successful print campaigns
Companies that want to integrate print campaigns into their marketing strategy will find a reliable partner in a full-service provider. All steps are covered, from production through to successful delivery via the postal routes. Print marketing offers a particular advantage for companies with existing addresses: no double opt-in is required, which makes it easier to address customers directly. In addition, there are many opportunities to acquire new customers through targeted mailings.
