Value Media: How IQ Digital helps brands achieve sustainable success

iq digital media marketing GmbH is one of the leading marketers of digital quality media in Germany. As a joint venture between FAZ Verlag, Handelsblatt Media Group, Süddeutsche Zeitung Verlag and ZEIT Verlag, iq digital offers a wide range of advertising solutions from display advertising to content marketing and podcasts. With a digital reach of over 35 million users, iq digital primarily reaches target groups in the areas of news, business and finance as well as special interest areas. The company attaches great importance to innovation and quality in order to connect brands with relevant target groups.

Roadshow 2024: focus on innovation and responsibility

The highlight of the annual roadshow is the presentation of the company's latest products and arguments. This year, the special focus is on "value media" - media that is not only valuable, but also has value. These media have a responsibility to society and promote development through free, fact-based journalism. The company positions itself as a pioneer by offering its clients the perfect combination of media and creative concepts to develop effective and responsible communication strategies.

What makes "value media" so valuable for brands?

"Value Media" stands for media that embody genuine values and promote responsible reporting. These media, which are based on genuine journalism, help society to develop further. The term encompasses not only the media itself, but also the way in which brands can communicate in these high-quality environments. The right placement in such media ensures that advertising is perceived as more valuable - an effect that the company has proven through its recently published Reputation Impact Study.

Responsibility and impact: successful communication with "value media"

Another highlight of the roadshow was the masterclass presenting the "Value Media" concept. The response was overwhelmingly positive as the concept enables brands to take responsibility without compromising the impact of their campaigns. At a time when marketers are paying increasing attention to ethical aspects, the company offers solutions that benefit both the social value and the performance of campaigns.