Reporting on trade fairs in 2022

A new start with adapted formats and expectations

2022 was marked by a new start. Although many trade fairs returned to in-person events, visitor behavior remained subdued – with shorter stays, more targeted interest, and reduced international participation. Organizers responded with more flexible concepts, condensed hall plans, and new digital offerings.

• Increased focus on national markets
• Compact durations and clear thematic focuses
• Digital accompanying offerings for reach and follow-up

Safety, hygiene, and new standards in event planning

Still heavily impacted by the pandemic, trade fair organizers focused on comprehensive safety concepts in 2022. Access regulations, hygiene measures, and adapted stand concepts were just as much a part of this as flexible cancellation conditions and exhibitor packages that could be adjusted at short notice.

• Access restrictions according to the current situation (e.g., 2G/3G)
• Spacious stand areas and visitor guidance
• Online registration and contactless admission systems

Theme year with a focus on sustainability and quality of life

In terms of content, many trade fairs in 2022 reflected social change: energy efficiency, climate protection, and individual quality of life became key topics in a wide range of industries. This trend was particularly strong in areas such as construction, housing, and everyday technology.

• Sustainable materials and ecological construction methods
• Energy-efficient solutions in the building sector
• Living concepts for urban life and small spaces

Videos trade fairs 2022

In 2022, the trade fair industry in Germany experienced increased momentum and revival following the challenges of the COVID-19 pandemic. With a mix of physical events and innovative digital formats, trade fairs provided a platform for companies to present their latest products and services to a wide audience. The trade fair companies increasingly relied on hybrid formats that made it possible to reach national and international participants both on site and online. - Heim+Handwerk 2022 in Munich was one of the outstanding events. As a trade fair for living, furnishing and building, it provided an inspiring environment for visitors to discover the latest trends in interior design, architecture and craftsmanship innovations. The trade fair brought together experts, designers and companies to showcase the diversity of home decor and create space for creative ideas and solutions. In 2022, the trade fair industry in Germany placed a strong focus on flexibility and innovation to meet the needs of exhibitors and visitors while ensuring the safety of everyone involved. These developments show that trade fairs continue to play a central role as platforms for knowledge transfer, networking and business development.

Trade fair videos by year of event

2025 | 2024 | 2023 | 2022 | 2020 | 2019 | 2018 | 2017 | 2016