Agentforce: Salesforce focuses on AI with autonomous technology at DMEXCO 2024
Salesforce is a leading provider of cloud-based CRM software that helps companies to connect their sales, service, marketing and IT teams. With the "Customer 360" platform, Salesforce offers a unified view of customer data and thus enables personalized experiences for customers. Thanks to integrated artificial intelligence (AI) and automation, companies can make their processes more efficient, improve customer relationships and optimize business processes. Over 150,000 companies worldwide use Salesforce to achieve their business goals and drive positive change. A new approach is Agentforce, the use of autonomous AI.
The next level of artificial intelligence: Agentforce
The development of artificial intelligence (AI) reaches a new dimension with Agentforce. While previous AI systems act as co-pilots and take on tasks such as creating and optimizing texts or writing emails, Agentforce goes one step further. It is a kind of autonomous AI. This innovative system will be presented at the "Stream Force" conference in the USA and will demonstrate how it is able to carry out complex processes independently. Agentforce acts within the limits set by the user and helps to increase the conversion rate and boost sales success.
The uniqueness of Agentforce: integration of data and AI-supported processes
Agentforce is characterized by its ability to analyze an immense amount of data, including historical purchase data and social media information, and use it to make relevant decisions. This database is stored in structured systems and can be used by the AI in real time to execute targeted actions. This unique combination of data integration and automated processes gives Agentforce a clear competitive advantage in the market.
Flow logic: Automated processes through artificial intelligence
Another highlight of Agentforce is the so-called flow logic. This function allows process sequences to be created and run through by the AI. The user determines the extent to which the AI is allowed to make decisions independently and when it needs to involve humans again. This combination of automated decision-making and human control offers companies a powerful solution that clearly sets them apart from other providers on the market.
