Pinterest presents Performance+: Rethinking efficient performance marketing
Pinterest is a visual discovery platform where users worldwide can collect and share ideas for projects, hobbies and interests. With over 500 million monthly users, Pinterest makes it possible to save and organize content in the form of "pins". Businesses and creatives can use a business account to get advanced features such as analytics and audience targeting. Pinterest inspires through customized content displayed based on user engagement and interests, helping to bring creative projects to life.
Pinterest sets new standards in performance marketing
Pinterest highlights the importance of performance marketing, especially at DMEXCO 2023. Matt Crystal, Vice President of Performance Marketing, emphasized the new era of performance marketing in his keynote. Pinterest's goal is to achieve the best results for clients, advertisers and agencies. The company is presenting the innovative Performance+ tool, which serves as an automated solution for faster and more effective campaign development.
Performance+ - The future of automated campaign management
Performance+ is at the heart of Pinterest's new initiatives. This AI-based tool enables users to automatically create and optimize entire campaigns or individual elements such as bidding, targeting and creative. This makes campaigns more efficient and powerful, which promises a significant improvement in results.
Pinterest at DMEXCO - A strong start and many innovations
Pinterest had a successful first day at DMEXCO. With numerous discussions at the stand and in the lounge, the company presented its comprehensive program and innovative approaches to performance marketing. The platform emphasized that in addition to automation, the focus is also on working with large clients and agencies for individual and creative solutions in order to achieve the best possible results.
