Optimizely One: All-in-one marketing solution for content management & personalization

Optimizely is a leading digital experience platform (DXP) provider that helps companies worldwide create outstanding digital experiences. With a broad portfolio that includes content management, A/B testing and personalized user experiences, Optimizely enables brands to optimize their entire marketing and product development. The company serves over 10,000 clients, including household names such as H&M, PayPal and Zoom, helping them to improve their digital strategy, increase customer value and drive growth for their brands.

Optimizely One: The complete package for marketers

Optimizely One stands out as an innovative solution in the marketing sector by mapping and linking all marketeers' processes in one user-friendly system. This seamless integration enables companies to extend their existing systems and optimize the entire marketing process, from idea generation to publication.

Artificial intelligence as support for creative processes

The use of artificial intelligence in Optimizely One supports marketers, particularly in the idea generation phase. By automating and optimizing creative processes, companies can work more efficiently and implement their marketing strategies faster. The platform also offers collaborative tools that enable smooth collaboration between internal teams and external partners.

Headless CMS and personalization: the future of content management

With its new SaaS content management system (CMS), Optimizely One offers a flexible and modern solution that enables customers to manage their content independently of the front end. The so-called "headless system" allows a customized content strategy that is precisely tailored to the customer's needs. This flexibility is also reflected in the ability to create personalized content and determine the best variants using A/B tests. Customer satisfaction confirms the success of this forward-looking solution.