Adform: Leading digital marketing platform at DMEXCO 2024
Adform offers a comprehensive, open and independent digital marketing platform that enables companies to effectively manage and optimize their advertising campaigns. With a variety of tools, Adform helps advertisers reach their target audiences across multiple channels, manage data securely and prepare for a cookie-free future. The focus is on transparency, control and sustainable marketing.
Successful appearances at DMEXCO: Adform presents innovative solutions
Adform used DMEXCO to position itself as a pioneer in the digital advertising industry. The opportunities to appear as a speaker were particularly highlighted, including a masterclass on CTV and identity with well-known partners such as Vodafone and Lufthansa. Equally impressive was a keynote on Artificial Intelligence and a talk on sustainability, in which Vodafone presented a case study illustrating the effectiveness of Adform's Carbon Reduction feature in digital campaigns.
ID fusion and CO2 reduction: Adform's award-winning solutions
Adform's focus was also on presenting its ID Fusion solution, which focuses on identity management in a cookieless environment. This solution has already received more than six global awards and has been audited by PWC for its transparency. In addition, Adform proudly presented its function for reducing CO2 emissions in digital campaigns, another highlight that underlines the company's innovative strength.
Customer campaigns and successful business deals at DMEXCO
As part of a comprehensive campaign with leading clients including Deutsche Bahn, Deutsche Telekom and Mediaplus Italy, Adform demonstrated its ability to change the digital advertising game. These clients praised Adform's contribution to their successes, further cementing the company's importance in the industry. This year's DMEXCO was not only a showcase for innovation for Adform, but also a place for quality meetings and successful business deals.
