Alberts presents plant-based protein sources from lupins - Biofach 2025

Purvegan focuses on plant-based protein sources with the Alberts brand and offers innovative lupin products as an alternative to soy. The local legume from the Palatinate region serves as the basis for high-quality, protein-rich foods that are not only tasty, but also sustainable and GMO-free. The products have become firmly established in the organic specialist trade in particular, while expansion into new segments is continuing.

Lupins as a sustainable source of protein - the plant-based alternative

With its products, Alberts consistently relies on local lupins, which are grown in the Palatinate and processed directly. These pulses are characterized by a high protein content and offer a regional, GMO-free alternative to soy. The company uses the entire seed, including fiber and husk, which ensures particularly natural processing. In the familiar pink packaging, the lupin products have long been a firm fixture in organic food stores.

A wide range of products for a conscious diet

The range includes various lupin products, including sliced meat and meatballs, which can be used in a variety of ways in the kitchen. Whether classically fried or further processed with vegetables and sauces - the products offer a tasty and nutritious alternative to animal products. The demand for such plant-based alternatives is increasing, particularly in the catering industry, which is why Alberts now also offers bulk packs for professional kitchens.

Market challenges and strategic development

Despite the high quality, Alberts faces challenges in conventional retail. While vegan products are increasingly available in supermarkets and discount stores at reasonable prices, the company continues to rely on specialist retailers and high-quality ingredients. However, this conscious decision has also led to market saturation in the organic segment, so Purvegan is working on expanding its range. In addition to lupin products, tofu and seitan products will also become more of a focus in future in order to broaden the range and appeal to new target groups.

Future prospects and sustainable market strategy

The further development of the product range and the development of new sales channels are central points of the current corporate strategy. The first new products to complement the existing portfolio will be presented at the Biofach trade fair. The future of Purvegan lies in striking a balance between proven lupin products and new plant-based alternatives in order to maintain a strong market position in the long term.

What does Purvegan do?

Purvegan is a company that specializes in the production of vegan organic foods. The range includes products based on lupine, seitan and tofu/soy. Purvegan attaches great importance to sustainability and holds the EcoVeg seal, which stands for independently controlled vegan food in organic quality. The company is also committed to achieving the UN Sustainable Development Goals, particularly in the areas of health, clean water and sustainable consumption. Website of the company: www.purvegan.de