Wheaty: New vegan sausage specialties "Streicherle" and Thai sausage

This year, Wheaty is presenting a range of innovative vegan products that combine taste and sustainability. The focus is particularly on the new "Streicherle" - vegan spreadable sausages in different varieties that not only taste great, but have also been developed on a new basis. In addition to wheat protein, oat protein is also used for the first time. The range is complemented by an exotic Thai sausage with a special spice combination of dates, turmeric, chili and ginger, which is a new flavor in the vegan segment.

The new "Streicherle" - vegan spreadable sausage in three varieties

With "Streicherle", Wheaty is launching a completely new category of vegan spreads onto the market. The three varieties - liver sausage, Mettwurst and a Palatinate-style variant - have been specially developed to offer an authentic alternative without compromising on organic quality and natural ingredients. Particularly noteworthy is the innovative use of oat protein, which ensures a creamy consistency and underlines the Wheaty-typical quality. These new products show that plant-based alternatives do not just have to be a copy of traditional sausage products, but can be independent products with a convincing taste. Wheaty thus goes beyond mere substitutes and offers alternatives that stand in their own category.

Thai sausage - an exotic treat for new taste sensations

While classic vegan sausages and burgers are already firmly established on the market, Wheaty has come up with an unusual innovation with its Thai sausage. The combination of sweet dates, spicy turmeric, aromatic ginger and a fine chili heat makes this sausage an exciting reinterpretation of classic grilled and pan-fried sausages. The Thai sausage is an example of the company's approach of not only developing substitute products, but also creating new taste experiences.

Organic quality and clear values at the heart of the brand

Wheaty has been an integral part of the vegan food industry for 30 years and stands for the highest organic quality. The company does not see itself as a supplier of meat substitutes, but as a manufacturer of independent plant-based products with innovative recipes. The focus is on natural ingredients, without artificial additives or flavor enhancers. Despite increasing competition in the vegan market, Wheaty remains loyal to specialist retailers. The products are available in well-stocked organic markets such as Denns, Alnatura and Bio Company and are also used in wholesalers, restaurants, schools and kindergartens. The products are only occasionally available in conventional retail outlets, as the focus remains on high-quality organic products.

The future of the vegan market and the role of Wheaty

The vegan market has developed considerably in recent years. While there used to be only a few alternatives such as tofu or seitan available, there is now a wide selection of plant-based products. Customers increasingly value clean labeling, avoid yeast extract and thickeners and expect natural ingredients at a fair price. Wheaty sees itself as a pioneer in this development and will continue to bring innovative products onto the market that impress both in terms of taste and quality. Consumer demand determines the direction in which the market develops - and Wheaty is ready to help shape this path with new ideas and proven quality.

What does Wheaty do?

TOPAS is a company that has been producing vegan meat alternatives since 1993. It is best known for its Wheaty brand, under which it offers a variety of products based on wheat protein. The product range includes vegan sausages, cold cuts and specialties such as the Spacebar. TOPAS attaches great importance to organic quality and produces according to ecological standards. Website of the company: www.wheaty.de