Vegan organic matcha latte mix from AIYA at Biofach 2025

AIYA has been synonymous with high-quality matcha for 25 years and is bringing a breath of fresh air to the market with its new latte mixes. The innovative blends combine full matcha flavor with natural sweetening alternatives and are suitable for both the food service and retail sectors. Thanks to the growing popularity of matcha, boosted by social media, demand is increasing rapidly - a trend that AIYA is well prepared for.

Matcha Latte: Innovative vegan mixes for gastronomy and retail

AIYA is expanding its range with innovative matcha mixes that are characterized by their variety of flavours and ease of preparation. The new product range includes variants with a classic vanilla flavor and a sugar-reduced version that has been specially developed for the retail trade. A rice drink powder serves as the basis, which is supplemented with oat powder in the "No Added Sugar" variant to create a natural sweetness. The combination of high-quality ingredients creates a full-bodied taste experience that is suitable for both sweet and savory applications. The organic matcha is best stirred in a glass with plant-based milk so that the recipe remains vegan. A perfect addition to desserts and snacks in any kitchen, especially for people who prefer teas to coffee.

Organic matcha: a natural source of energy with a long-lasting effect

Matcha knowledge: The teas contain natural caffeine in combination with L-theanine, which provides sustained, balanced energy - without the typical ups and downs of coffee. The effect is comparable to conventional caffeine, but develops more slowly and evenly. This makes matcha particularly attractive for anyone looking for a healthy and sustainable alternative to coffee. The latte mixes from AIYA offer an uncomplicated way of integrating matcha into everyday life, as they only need to be mixed with a milk alternative.

Matcha as a growing trend in retail and gastronomy

AIYA supplies its products to large coffee chains and cafés as well as retailers. In addition to the finished latte mixes, the company also offers matcha in bulk containers for the industry, which is incorporated into drinks, chocolate or other foods in the company's own recipes. Matcha has long been established in Asia, but demand is also growing rapidly in Europe - particularly through social media and celebrity mentions. Young consumers in particular are discovering matcha via platforms such as TikTok and Instagram, further increasing awareness and popularity. AIYA is well prepared for this boom and continues to focus on top quality and sustainable production.

What does AIYA do?

AIYA Europe GmbH, founded in 1888, is a leading Japanese manufacturer of matcha and other tea powders based in Hamburg. The company offers a wide range of matcha products as well as customized private label solutions for various industries. AIYA has been involved in organic tea cultivation since 1978 and holds numerous quality certificates, including EU-BIO and JAS. Website of the company: www.aiya-europe.com