NIKKIE presents exclusive ski collection at ISPO 2024
NIKKIE is a fashion brand founded in 2012 by Nikkie Plessen that has become a major player in the fashion industry. The collections include clothing, shoes, bags, belts, jewelry and accessories. With four main collections per year and additional "flash collections", NIKKIE regularly launches new items on the market. In 2017, the "Selected by Kate Moss" line was launched in collaboration with supermodel Kate Moss.
NIKKIE: Luxury and functionality in ski fashion
The NIKKIE brand presents a unique collection of ski clothing that combines luxury and functionality. Particularly outstanding is a jacket with Swarovski stones, which not only makes a fashion statement on the slopes, but also in everyday life. In addition to the jacket, there are matching sweaters available in a variety of colors, including black, blue and brown. The collection is characterized by a 10k water resistance, making the clothing completely waterproof. Snow cuffs and other technical details such as integrated gloves and special pockets for ski passes make the jacket the ideal companion for ski adventures. The use of sustainable materials such as Sorona also ensures an environmentally friendly and warm feel.
Collaborations and global presence
NIKKIE has made a name for itself through numerous collaborations. Kate Moss has been the face of the brand for six years, while recent projects, such as a collaboration with Disney, have given the brand even greater visibility. This collaboration culminated in an impressive fashion show at Disneyland, which was attended by 200 influencers from Germany and Austria. The partnership with Swarovski also brought the brand international recognition. With a targeted focus on influencer marketing, NIKKIE works with celebrities from various countries such as Norway, Italy and Germany to establish its products locally.
From passion to global brand
The NIKKIE success story began with a passion for fashion and skiing. What was originally an idea for the brand's team quickly developed into a global success. One of the largest sporting goods retailers in the Netherlands, Daka, showed interest in the first ski jackets, which heralded the international breakthrough. Today, NIKKIE is represented worldwide, from the USA and Canada to Europe. With a team of predominantly female employees, the brand remains true to its passion for winter sports while continuing to develop innovative and stylish ski fashion.
