Joma is a Spanish manufacturer of sportswear and footwear based in Portillo de Toledo. The company offers a wide range of products for various sports such as soccer, tennis and running. Joma is known for equipping numerous sports teams and athletes worldwide. The brand emphasizes quality and innovation in its designs.
Joma presented a significant innovation in the world of trail running at ISPO: the comprehensive trail running collection, which has been specially developed for competitions. While last year only one model was presented in the trail running segment, this year Joma is showing five innovative shoes that are optimized for different requirements and distances. Among the highlights is the TR-6 model, which is equipped with a carbon plate and is considered one of the most important product launches of the year. The collection is complemented by models such as the TR-7 for ultra distances and the TR-9, which is designed for fast trails.
The shoes in the new collection rely on state-of-the-art technologies that improve both performance and comfort. One of the key innovations is the Fly-Reactive technology in the midsole, which enables high energy return with every step. The models with carbon plates, such as the TR-6, not only offer support during the race, but also benefits during recovery. Other materials such as Pebax in the midsole ensure optimum cushioning and a comfortable ride, even over long distances. This combination of advanced technology and high-quality workmanship makes the collection particularly attractive for ambitious runners.
The diversity of the new Joma collection covers the needs of all types of runners. From short distances on less demanding terrain to technically demanding competitions, Joma offers the right shoe model for every challenge. Particularly important here is the weight of the shoes, which has been specially optimized for runners who value speed. The models are available in price ranges between 90 and 160 euros, with the top models with a carbon plate setting the highest standard for professional competitions.
In addition to competition shoes, Joma also offers training shoes aimed at recreational athletes. These models are designed for a wider audience and, with prices between 90 and 120 euros, offer excellent value for money. Joma thus appeals to both professional athletes and amateur runners who value quality and functionality. The new collection impressively demonstrates how Joma is positioning itself as a leading supplier in the trail running sector.