Stuttgart promotes company growth: roomstr business premises

The economic development department of the state capital of Stuttgart supports companies in relocating, expanding and innovating. It offers advice and information on topics such as location selection, funding opportunities and networks in the region. A particular focus is on promoting start-ups and securing Stuttgart as an attractive business location for companies from various sectors.

roomstr business rooms capital of stuttgart expo real 2024
state capital of stuttgart economic development bernhard grieb expo real 2024

Maintaining contacts and exchanging ideas in business development

Regular exchanges with the industry are of great importance for business development. During the trade fair, it became clear that the topic of construction costs is currently playing an important role. After a phase of sharp price increases, it became clear at the trade fair that construction costs are either stagnating or falling slightly. This development is a new realization and has an impact on many cities and municipalities, especially in residential construction. While smaller residential units continue to be in high demand, the sale of larger apartments remains a challenge. Retail also continues to play an important role for city centers, as discussions about new retail outlets make clear. Many players in the market continue to see potential in centrally located retail space.

Industry, business parks and the importance of the circular economy

The expert discussions at the trade fair also highlighted the tension between industry and commercial areas. New challenges were discussed, which arise in particular due to the increasing importance of the circular economy. Many companies are required to make their processes sustainable in order to meet current requirements. These developments offer opportunities, but also challenges that will keep the industry busy in the coming years. At the same time, the first signs of changes in the labor market became clear at the trade fair: while employees have often preferred to work from home in recent years, the trend is now moving back towards in-person work. This development could be a positive signal for the real estate sector in particular, as the demand for office space could increase again.

exchange maintaining contacts business development in stuttgart at expo real munich
exhibition booth roomstr capital of the state of stuttgart expo real 2024

Challenges and potential in urban development

Another important topic that was discussed at the trade fair concerned urban development and the use of available space. Cities like Stuttgart face the challenge that available space is scarce. Progress is often delayed by lengthy procedures such as changes of ownership or speculation on price increases. However, despite these obstacles, there is still potential that can be leveraged, for example by cities and local authorities making greater use of their own land or working with cooperatives. The trend of combining culture, start-ups and retail to increase the attractiveness of city centers is particularly interesting. One example of this is the idea of using former department store buildings for a mixed use of culture and creative start-ups. This combination could represent a new, appealing offer for citizens that breaks up traditional structures and pursues innovative approaches.