Schöffel: Premium Clothing for Outdoor, Ski, and Bike Enthusiasts
Schöffel offers high-quality outdoor, ski and sports clothing with a focus on sustainability and innovation. The company manufactures products that offer optimum protection and comfort for various outdoor activities. With a strong awareness of quality and a wide range of services, such as repair and waterproofing, Schöffel is a reliable partner for outdoor experiences. We visited the company at Outdoor by Ispo and were shown the latest products.
Schöffel: 220 years of tradition and innovation
Schöffel, the oldest outdoor textile company in the world, is celebrating 220 years of company history. Founded with a deep-rooted tradition in the manufacture of outdoor, ski and sportswear, Schöffel has developed into a global market leader. Despite its long history, the company remains innovative and presented its new brand direction at the current trade fair, which has modernized both the logo and the color scheme without losing the strong brand DNA.
New highlights: functional clothing for every outdoor adventure
This season, Schöffel is focusing on specialized clothing lines for different outdoor activities. The highlight is the Blaueis jacket, an Active Mountain Hiking jacket made with Dermizax NX material. It offers excellent protection from the elements, is extremely breathable, and at the same time light and quiet. With features such as a helmet-compatible hood and a high water column, it is perfect for demanding mountain tours.
Health and mental wellness: Schöffel's new positioning for the future
Schöffel is realigning its brand to meet the megatrends of health and mental wellness. These topics are at the center of the new strategy, which was developed in collaboration with the Zukunftsinstitut. With a focus on being close to nature and well-being, Schöffel is positioning itself as a brand that not only offers high-quality outdoor clothing but also supports the mental and physical health of its customers. The revised brand design with a green hue and a new logo underscores this orientation and symbolizes reliability and tradition.
