No Normal Coffee is an innovative Swiss start-up that has developed a new type of outdoor coffee. Their unique coffee comes in a tube, which makes it particularly convenient for on the go. Made from 100% Arabica beans from Fairtrade cultivation and refined with Swiss organic beet sugar, No Normal Coffee focuses on quality and sustainability. The company focuses on an environmentally friendly approach and plans to achieve a long-term positive ecological impact with its brand.
No Normal Coffee, founded in 2023 by Philippe and Alexander, offers a globally unique solution: coffee from a tube. The idea was born from the desire to enjoy high-quality coffee quickly and easily on the go, without bulky equipment or instant products. The coffee paste is made in Switzerland from Colombian Fairtrade Arabica coffee, sugar and natural binders. This paste can be eaten directly or dissolved in water to enjoy fresh coffee - ideal for outdoor adventures and on the go.
No Normal Coffee is produced entirely in Switzerland. The ingredients used are Fairtrade and certified organic, including the Colombian Arabica coffee and Swiss sugar. The innovative coffee paste is well thought out in terms of both taste and ecology. It was developed after numerous trials in collaboration with food developers and a major Swiss coffee manufacturer. The tube is easy to recycle and is ideal for hiking, traveling or everyday use.
The tube of No Normal Coffee offers space for up to 30 portions of coffee, with each cup costing between 60 and 70 cents depending on how it is prepared. The paste is easy to dissolve in water, making it a practical alternative for coffee lovers who value taste and sustainability. Whether on ski tours or hiking - coffee from the tube is the perfect companion for outdoor enthusiasts.