News Navigation
News Navigation
News Navigation
For decades, the Syma exhibition system has stood for a clear system concept in exhibition stand and shop fitting. Under the motto “We build inspiration,” Syma consistently pursues its goal of developing modular solutions that combine design freedom, technical stability, and economic sustainability. The trade fair appearance at EuroShop not only serves to present individual products, but also showcases the system in its entire range and applicability.
The Syma exhibition system dates back to a development in the early 1960s. The basic principle was invented by Marcel Strässle, who was already pursuing the idea of a modular aluminum construction system at that time. A few years later, Syma was established internationally and also set up in Germany. This early internationalization continues to shape the system today, as it was designed for worldwide use from the outset. The core of the system is a standardized aluminum profile that can be flexibly combined. Vertical and horizontal elements form a grid from which a wide variety of constructions can be realized. This approach makes it possible to implement trade fair stands, shop-in-shop solutions, or complete store construction concepts with a uniform system.
The Syma trade fair system is not limited to a single area of application. In addition to classic trade fair construction, it is also used in shop construction, in the event sector, and for temporary presentation areas. Thanks to its modular structure, both small presentation stands and large-scale, complex constructions can be implemented. A key advantage is the adaptability of the system. Existing modules can be expanded, converted, or recombined without the need for a complete redesign. This makes the system particularly attractive for companies that regularly participate in trade fairs or need to adapt their presentation areas to changing requirements.
Sustainability is a central theme of the Syma exhibition system and not an aspect that has been added as an afterthought. Aluminum, the main material used, is not only durable but also almost completely recyclable. The profiles are designed for multiple reuse, which significantly reduces the amount of material used over many years. Thanks to their reusability, costs also remain stable in the long term. Investments in the system pay off over several trade fair cycles, as individual components do not have to be disposed of after a single use. This approach meets the current requirements for sustainable trade fair construction and resource-saving presentation concepts.
The Syma exhibition system allows for a high degree of design freedom without complicating the technical structure. Different filling materials, graphic elements, and lighting solutions can be integrated into the profile grid. This allows exhibition stands to be individually designed while the underlying construction remains standardized. Typical features of the system are:
Another advantage of the Syma exhibition system is its international applicability. Standardized profiles and globally available components allow projects to be realized across borders. Companies can implement their exhibition stands in different countries using the same system without having to transport complete structures. This greatly simplifies logistics and reduces transport costs and CO₂ emissions. At the same time, the quality of the construction remains consistent regardless of the location, as identical system elements are used everywhere.
The Syma exhibition system stands for a consistently implemented modular system that has been further developed over decades. The combination of modular technology, sustainable use of materials, and international scalability makes it an established solution in exhibition and shop construction. The trade fair presentation at EuroShop illustrates this claim by focusing not on individual products, but on the system concept as a whole.
Trade fair reporting Germany - Trade fair knowledge, dates & events
