Michelin: From Tire Manufacturer to Mobility Provider

MICHELIN is exhibiting at transport logistic 2019 at the Munich trade fair with several themes. Most people only associate MICHELIN with tires, but the company is increasingly evolving from a tire manufacturer to a mobility provider. What does that mean?

From tire manufacturer to mobility provider

To our surprise, there are few tires on display at the MICHELIN stand at transport logistic 2019. We only see two tires, otherwise the focus is clearly on the topic of digitalization.

For some years now, tire manufacturer MICHELIN has been developing into a mobility provider. In daily contact with customers, the company has recognized the need and responded.

3 APPs for truck drivers at the MICHELIN stand

3 APPs will be presented at the stand: MYINSPECTION This is about departure checks that every driver must carry out before the journey. This is shown in the APP. MYROADCHALLENGE The aim is to bind the truck driver to the company in a playful way and to select the best route via a challenge. MYTRAINING This app helps to digitize driver training.