RiseWear: Where Sports Meets Fashion at ISPO 2017
Risewear Wear wants to achieve great things. In the USA, the sports fashion with clothing and sports shoes can already be bought in many stores - now they want to conquer the international market. The CEO of Rise, Demetrius Spencer, tells us that they soon want to take on companies like Nike. Production takes place in China to keep prices low. At first glance, this is a point of criticism for many - but it is also a reality for many big brands. Find out more about the current sports fashion collection!
New player in the sports fashion market is growing rapidly
Rise Athleisure Wear has been around for a year and started its business in the US. They are growing strongly, the sports brand can now be purchased in 1,500 stores and will be available in up to 4,000 stores by the end of the year.
Sports fashion with lifestyle character
The brand has a sports component and a lifestyle reference. You can see the basketball players wearing our brand and giving a good performance. But we also want to show the connection between our sports fashion and everyday life here at the trade fair. We had some prominent athletes who embody our brand such as Grayson "The Professor" Scott Boucher or Mayberry who made the famous dunk over Shaquille O'Neal, Chris Staples the famous Harlem Globetrotter. They all embody Rise on our side.
New Rise Wear sports shoe collection ispo 2017
Demetrius Spencer presents the Rise sports shoe collection. The range includes shoes for basketball players, for jogging, bathing shoes and the lifestyle version. The construction of the shoe is unique, combined with an extraordinary design. All other sporting goods manufacturers produce sneakers that also deliver a good performance.
The sporting goods are produced in China and will continue to be manufactured there. The price-performance ratio can thus be passed on to the customer. The performance show at Ispo shows how professional basketball players perform well in Risewear. Rise puts a lot of emphasis on look, and it is equally suitable for athletes and everyday use. For mothers, daughters and even grandfathers. Anyone can wear Rise.
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