Steiff: cuddly toys and plush products
Steiff is a traditional German manufacturer of soft toys and cuddly toys, founded in 1880 by Margarete Steiff. The brand is particularly well known for the "button in the ear", the quality feature of all Steiff products. Steiff combines craftsmanship with high-quality materials and is synonymous worldwide with durability, safety and lovingly crafted design.
Steiff: cuddly toys with tradition and quality
The history of Steiff: From pincushion to teddy bear
Steiff was founded in 1880 by Margarete Steiff in Giengen an der Brenz, Germany. The first product line consisted of sewn animal-shaped pincushions, which quickly became popular as toys. The big breakthrough came in 1902 with the invention of the teddy bear, designed by Margarete's nephew Richard Steiff. This bear with movable arms and legs became a worldwide success and laid the foundation for Steiff's international fame. Today, the company stands for high-quality cuddly toys and collectors' items that have been synonymous with quality and innovation for over 140 years.
Products: Cuddly toys, teddy bears and collectibles
Steiff offers a wide range of cuddly toys, including classic teddy bears, soft toys such as dogs, cats and wild animals as well as special editions for collectors. The brand is known for its characteristic "button in the ear", which serves as a quality feature of every Steiff product. In addition to toys for children, Steiff also produces limited edition collector's items made from high-quality materials such as mohair or alpaca. These products are not only toys, but also timeless mementos that connect generations.
Sustainability and value orientation
Steiff attaches great importance to sustainability and uses environmentally friendly materials such as organic cotton and recyclable packaging. Production is carried out to the highest quality standards and most products are still manufactured in Germany. Steiff is also committed to social responsibility and supports projects that benefit children. With its combination of tradition, quality and innovation, Steiff remains one of the most respected brands in the cuddly toy sector and a symbol of childhood memories and lasting value.
