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Steiff was founded in 1880 by Margarete Steiff in Giengen an der Brenz. It all started with small, hand-sewn pin cushions in the shape of animals, which were originally intended as everyday objects. However, it quickly became apparent that these products were also very popular as toys. The decisive milestone came at the beginning of the 20th century with the development of the first movable teddy bear by Richard Steiff. This product captured the spirit of the times and gained international attention. The teddy bear became the symbol of the brand and has shaped Steiff's image to this day. In the following decades, the company continuously expanded its product range and established itself as a premium manufacturer in the toy sector.
A key feature of Steiff is its high standards of workmanship and material selection. Many products are still made by hand today, or at least finished using traditional craftsmanship. Selected fabrics, durable filling materials, and tested components are used that meet the strict safety requirements for children's toys. The “button in the ear” serves not only as a trademark, but also as a guarantee of tested quality. It signals that the product in question meets internal standards and is designed for a long service life.
Steiff's product range is diverse and aimed at different target groups. In addition to classic cuddly toys for children, the range also includes high-quality collectibles. These include teddy bears and soft toys made from fine materials such as mohair or alpaca, often produced in limited editions. The portfolio is complemented by themed collections, licensed products, and special editions that feature historical figures, animals, or cultural motifs. Many of these pieces are deliberately designed to be timeless and are not intended as short-lived trend products, but as long-lasting companions or mementos.
Steiff is a regular presence at international toy fairs, especially in Nuremberg, where it showcases both new collections and special edition pieces. These appearances underscore the brand's importance within the industry and offer insights into new materials, designs, and manufacturing concepts. At the same time, Steiff plays a special role in the collectors' market. Many models retain their value over the years and are specifically sought after by collectors. The combination of limited quantities, high-quality craftsmanship, and a clear brand identity also makes Steiff products attractive to collectors.
Steiff is placing increasing emphasis on sustainable production processes and the use of environmentally friendly materials. This includes certified fabrics, resource-saving packaging, and durable product concepts that support conscious consumption. Furthermore, Steiff sees itself as a value-oriented company that takes responsibility towards its employees, customers, and society. This attitude is reflected not only in the quality of its products, but also in its long-term brand image. With its combination of tradition, craftsmanship, and modern orientation, Steiff remains one of the most influential brands in the field of high-quality cuddly toys.
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