With Hansel, Steiff is also focusing on sustainability at the International Toy Fair. Hansel the teddy bear is made of hemp with pineapple leather heels. Much more environmentally friendly than wool.
The Steiff company stands for tradition, but also for innovation. The new addition to the Steiff cuddly toy family is made of hemp material and is called Hansel. The hemp material feels very cuddly and soft, the soles of the teddy's feet are made of pineapple leather and his eyes are made of wood.
The alternative materials make Teddy Hansel more environmentally friendly to produce. In 1910, there was even a paper teddy bear to try out alternative materials. In these times of Fridays for Future, this is an approach that sounds good. The Hansel teddy bear is currently available in a limited edition of 1,000 pieces. Whether Steiff will continue to move towards environmentally friendly production with alternative materials in the future - we'll be surprised!