Salesforce: CRM software and digital solutions
Salesforce is a leading global provider of cloud-based CRM solutions based in San Francisco, USA. Founded in 1999, the company offers software for sales, marketing and customer service that helps companies optimize their customer relationships. Salesforce is known for its innovative strength, including the integration of artificial intelligence into business processes, and plays a central role in the digitalization of companies.
Salesforce: Pioneer in cloud technology and customer relationship management
The foundation and vision of Salesforce
Salesforce was founded in 1999 by Marc Benioff, Parker Harris, Frank Dominguez and Dave Moellenhoff in San Francisco, USA. From the very beginning, the company's vision was to make customer relationship management (CRM) software accessible via the Internet. Salesforce is considered a pioneer in cloud technology and was one of the first companies to successfully establish a software-as-a-service (SaaS) model. Today, Salesforce is one of the world's leading providers of CRM solutions and supports companies of all sizes in improving their customer relationships.
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Products: CRM, marketing automation and AI integration
Salesforce's main product is the cloud-based CRM platform, which helps companies to manage their customer contacts, optimize sales processes and control marketing campaigns. Salesforce also offers specialized solutions such as "Sales Cloud" for sales, "Service Cloud" for customer service and "Marketing Cloud" for data-driven marketing. With the introduction of "Einstein", an AI-supported tool, Salesforce enables companies to make precise predictions and automate their business processes. The platform has a modular structure and can be individually adapted to the requirements of companies.
Sustainability and social commitment
Salesforce attaches great importance to sustainability and social responsibility. The company is pursuing the goal of becoming completely CO₂-neutral by 2050 and is investing in renewable energies and environmentally friendly technologies. With its "1-1-1" philanthropy initiative, Salesforce donates 1% of its profits, products and employee time to social projects. This combination of technological innovation and social commitment makes Salesforce a leader in the technology industry and a role model for responsible business.
