LEGO: Creative building worlds for children and adults
Lego is a Danish toy manufacturer that was founded in 1932 and is known for its famous clamping bricks. The brand stands for creativity and learning and appeals to children and adults alike. With a wide range of products from classic sets to complex models, Lego has a firm place in the toy market worldwide. Themed worlds such as Lego Technic, Star Wars and Harry Potter are particularly popular and have given the brand cult status.
Lego: creativity and imagination in every building block
From foundation to global toy icon
Lego was founded in 1932 by Ole Kirk Christiansen in Billund, Denmark. The company initially produced wooden toys before starting to manufacture plastic bricks in the 1940s. In 1958, the iconic plug-in system was patented, which is still the basis of the Lego universe today. This innovation revolutionized toys and made Lego one of the best-known brands in the world. Today, Lego is active in over 130 countries and reaches people of all ages with its products.
Products: Diverse theme worlds and digital offerings
The Lego range includes a wide range of products, including the popular "City", "Technic" and "Friends" series. For adults, Lego offers sophisticated models in the "Creator" and "Architecture" series. In addition to classic building sets, Lego has expanded its range to include digital platforms such as Lego video games and apps that enrich the play experience. Learning sets are also being developed to teach children technological and scientific skills through play.
Sustainability and social commitment
Lego plans to produce all its building blocks from sustainable materials by 2030. The company invests in educational programs and creative workshops to give children around the world access to innovative learning experiences. At the same time, Lego is committed to protecting the environment by optimizing production processes and using renewable energy. With this combination of tradition, innovation and responsibility, Lego remains a symbol of creativity and imagination.
