BRIO: Toys for children with tradition
Brio is a traditional Swedish brand that is known for its high-quality wooden toys and has been delighting children for generations. The iconic wooden trains and creative building sets in particular are the focus of the brand. With a mix of classic design and modern safety standards, Brio playfully promotes children's development.
BRIO: Traditional wooden toys from Sweden
Historical development of BRIO
BRIO was founded in 1884 by Ivar Bengtsson in Osby, Sweden. Initially, the company specialized in the sale of wicker baskets. In 1907, BRIO expanded its range to include its first toy, a wooden horse on wheels, which laid the foundation for its later direction. In the 1950s, BRIO achieved its international breakthrough with the introduction of the wooden railroad, which earned the company worldwide recognition for its high-quality wooden toys.
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Product variety and quality from BRIO
BRIO offers a wide range of wooden toys, with the wooden train set being the best-known product. The modular system enables children to build creative routes and playfully promotes motor skills. In addition to trains, the range also includes pull-along animals, building sets and toddler toys. BRIO attaches great importance to quality and safety, uses mainly FSC®-certified wood and focuses on a child-friendly design that combines durability and play value.
Innovations and pedagogical aspirations
BRIO combines traditional craftsmanship with modern educational approaches. By developing toys that promote creativity and learning skills, the company remains true to its philosophy of providing children with valuable experiences through high-quality toys. The continuous addition of innovative products to the range demonstrates BRIO's commitment to meeting the needs and interests of children.
