ALDI Süd: Food and offers at a glance
As one of the pioneers of the discounter principle, ALDI Süd stands for efficient structures and a clear focus on quality at low prices. With a diverse yet clearly structured range, the brand offers everyday products that are regularly supplemented with sustainable and regional items. The company is known worldwide for its consistent customer focus.
ALDI Süd: From small grocery store to international retail brand
The history of ALDI Süd
ALDI Süd was founded in 1961 following the separation of the original ALDI Group into two independent companies, ALDI North and ALDI South. However, the origins of the company date back to 1913, when Karl and Anna Albrecht opened a small grocery store in Essen. After the Second World War, their sons Karl and Theo Albrecht took over the management and introduced the principle of discount retailing: a limited product range, a focus on own brands and low prices. ALDI Süd quickly developed into one of the leading discounters in Germany and successfully expanded abroad in the 1970s.
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Focus on products and own brands
The ALDI Süd range is characterized by a selected range of high-quality products at low prices. The discounter is particularly well known for its own brands, which stand out in numerous categories such as food, drugstore items and household goods. ALDI Süd also offers regularly changing promotional products, including electronics, clothing and garden products. For some years now, the company has increasingly focused on sustainable products and has included organic food, Fairtrade products and plastic-free packaging in its range.
Innovation and sustainability as a corporate strategy
ALDI Süd continuously invests in modern technologies and sustainable concepts. The company focuses on environmentally friendly stores with energy savings through solar energy and LED lighting. ALDI Süd is also involved in social and environmental projects, such as reducing food waste and promoting fair working conditions in the supply chain. With these initiatives and a consistent focus on the needs of customers, ALDI Süd remains one of the pioneers in international food retailing.
