Adidas: Leading manufacturer of sportswear and footwear
Adidas is one of the leading brands in sportswear, sports shoes and accessories and is known worldwide for its iconic designs and high quality standards. The brand combines innovation and functionality with a clear focus on sustainability and sports culture. With strong partnerships and a broad product range, Adidas shapes both elite sport and everyday life.
Adidas: A global success story in sport and lifestyle
The path from foundation to global brand
Adidas, one of the world's leading sporting goods companies, was founded in 1949 by Adolf Dassler in Herzogenaurach, Germany. However, the roots of the company go back to the 1920s, when Adolf and his brother Rudolf Dassler founded the "Gebrüder Dassler Schuhfabrik". After a family separation, Adolf founded Adidas, while Rudolf created Puma. The brand name "Adidas" combines the nickname and surname of the founder ("Adi" Dassler). In 1954, Adidas achieved worldwide fame when the German national soccer team won the World Cup with the screw-in stud shoes developed by Adidas.
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Focus on products and innovations
Adidas is known for its innovative products that appeal to competitive athletes as well as recreational athletes and fashion enthusiasts. The best-known product lines include sports shoes with pioneering technologies such as Boost soles and Primeknit upper materials as well as functional clothing for sports such as soccer, running and outdoor activities. At the same time, Adidas attaches great importance to sustainability and has introduced programs such as the use of recycled materials to minimize its ecological footprint.
Adidas today: between sport and lifestyle
Today, Adidas not only stands for top sporting performance, but also for fashion and cultural trends. Through partnerships with artists, designers and famous athletes, the brand has expanded its presence far beyond sport. The combination of tradition, innovation and social responsibility makes Adidas a global icon that will continue to inspire people all over the world.
