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In the dynamic world of the out-of-home market, Internorga is much more than just a trade fair—it is the central source of inspiration for gastronomic innovation, business efficiency, and sustainable business models. Every spring, the Hamburg Messe exhibition grounds are transformed into a vibrant hub for decision-makers from the catering, hotel, bakery, confectionery, communal catering, and system catering industries. As the leading international trade fair for the entire out-of-home market, Internorga has been a fixture in the industry's calendar for over 100 years. It is regarded as a trend barometer, business platform, and place of exchange—this is where new ideas are born, innovative technologies are presented, and partnerships are formed.
Internorga is divided into six thematic exhibition areas: kitchen technology and equipment, food and beverages, bakery and confectionery supplies, digital applications, furnishings and equipment, and services for the catering industry. Over 1,300 exhibitors from all over the world present their latest products, solutions, and concepts here. Visitors – over 80,000 on average per event – thus gain a comprehensive overview of all facets of the modern hospitality industry. The offerings range from highly automated kitchen systems, smart POS systems, and robot-assisted service units to alternative protein sources, superfoods, vegan baked goods, and climate-neutral packaging solutions. Suppliers of hotel and restaurant furnishings, lighting concepts, climate and energy solutions, and training opportunities are also represented.
Special attention will be paid to innovation areas such as the “Pink Cube,” where international trend researchers will present their latest findings on consumer behavior, lifestyles, and design trends. These insights provide important guidance for entrepreneurs who want to develop their offerings in line with current trends. Start-ups also make a big splash at Internorga: in the “Newcomers Area,” young companies present their products to a wide audience. This is where contacts, collaborations, and often the first major orders are made.
Digitalization has been a key topic in recent years. More and more businesses are relying on intelligent POS systems, cloud-based warehousing, automated ordering platforms, and digital guest communication. Internorga shows how modern technology can make everyday life in the kitchen and service more efficient, transparent, and sustainable. In addition, the importance of data analysis and AI-driven tools is increasing—whether for optimizing the use of goods, for personalized offers, or for automating administrative processes. Digital tools now support restaurateurs in making decisions that used to be based on gut feeling—with measurable success.
The out-of-home market is increasingly confronted with demands for sustainable action – from guests, legislators, and its own employees. At Internorga, many exhibitors are showing how they are actively shaping this change: through CO₂-reduced production chains, plant-based recipes, reusable systems, plastic-free packaging, or fair trade ingredients. Sustainable business management is also a major topic – from energy management in commercial kitchens to training staff in sustainable practices. Internorga not only creates transparency, but also promotes the exchange of experiences between companies of different sizes. If you are interested in other trade fairs in the region, you will find a comprehensive overview at Hamburg Trade Fair.
Internorga specifically promotes young talent with the “Next Chef Award” and the “German Gastro Founder Award.” Here, young chefs compete against each other or present their gastronomic business ideas to a prominent jury. The competitions are not only entertaining, but also create real career opportunities and market chances. Numerous side events, industry meetings, and guided themed tours also offer opportunities for targeted networking. Whether suppliers, franchisors, consultants, or investors—at Internorga, all players in the industry meet on equal terms.
Another unique feature of Internorga is its extensive lecture and training program. In several forums, experts discuss current challenges facing the industry—from staff shortages and new hygiene standards to financing solutions for small and medium-sized businesses. Workshops, panels, and best practice sessions provide concrete solutions for everyday practice. Formats on the topics of digitalization, sustainability, employer branding, and crisis management are particularly in demand.
The trade fair reflects the current situation and challenges facing the out-of-home market: rising costs, changing consumer behavior, and new demands on employees and managers. At the same time, it inspires confidence through the diversity of ideas, the inventive spirit of many exhibitors, and the industry's openness to change. Whether you are a family business, a chain restaurant, or a hotel group, at Internorga you will find all your topics, your contacts, and your next steps for development.
Internorga is not only a marketplace for products, but also a think tank for the future of the industry. Those who exhibit or visit here are rewarded with new perspectives, valuable contacts, and a clearer view of the challenges ahead. In times of change, it is a fixed anchor point – inspiring, practical, and internationally networked. Further information can be found on the organizer's website: www.internorga.com
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