Interview with Benedikt Weyerer: Insights from Embedded World 2016
embedded world is a trade fair that affects our lives more than many people realize. Companies exhibiting there are changing our everyday lives with their innovative products. Topics such as the "Internet of Things" and e-mobility play a role here. To ensure that everything runs smoothly at embedded world in Nuremberg, good organization and planning is required in advance. Messe TV presenter Klas Bömecke talks to event manager Benedikt Weyerer, who makes this possible together with a professional team.
Industry 4.0 at the embedded world
Klas Bömecke: Mr. Weyerer, there's a lot going on here at your trade fair! You're very pleased, aren't you? Benedikt Weyerer: Yes, we are very pleased. You can see me standing here today with a big smile on my face. Yes, it looks pretty good for the first day. That's a good indicator that we're going to have a great trade fair. Klas Bömecke: Now the "Embedded World" is a B2B trade fair and the end consumer is not actually aware of much of what happens in the "embedded" sector?
Benedikt Weyerer: That's right, yes. So we can say that as the "embedded world", we are basically the basis of modern everyday technical life. So the home base, the foundation of the embedded system, many people are not aware of where it is everywhere, but of course if you explain to them that there is an embedded system in the coffee machine, in the car, in the smartphone and to some extent in the TV at home, in other words everywhere where technology is involved. Klas Bömecke: Nobody leads a normal life without products from manufacturers who exhibit here, right? Benedikt Weyerer: Yes, that's right. Klas Bömecke: That means that this is also a trade fair for the future, you are probably looking to the future with great confidence - the Internet of Things. Benedikt Weyerer: The Internet of Things is of course the big buzzword with Industry 4.0 here in the exhibition halls at the moment, which is why we are very satisfied and have a great outlook for the future. Klas Bömecke: How has the trade fair developed in recent years, has it become bigger and bigger? Benedikt Weyerer: Yes, you can definitely say that. We've been growing for 14 years now, every year. We are not the trade fair that says we have a 400% increase, but we have a healthy and steady growth and the exhibitors, some of them also grow with the trade fair. We have a lot of small exhibitors or small companies that started with small spaces and over the years have developed into one of the larger exhibitors at this trade fair. Klas Bömecke: Now you are active at the organizational level, which means that it doesn't matter what you ultimately organize for a trade fair, but has your attitude or your awareness of "embedded systems" changed as a result because you come into such close contact with this topic? Benedikt Weyerer: Yes, definitely. I have to admit that I didn't used to work in the technical field, but the more you immerse yourself in this subject, the more your senses are sharpened, you look at magazines in a completely different way, you watch TV in a completely different way, you get a feel for it and also the interest in this topic - I can now say after four years - is one of the most exciting trade fair topics there is at the moment. Klas Bömecke: Does that mean that you experience the trade fair days with joy rather than stress?
Wherever there is technology, there is an embedded system
Benedikt Weyerer: Yes, of course. You can't have or show any stress at all during the trade fair days. Of course, it's a lot of work in preparation and there are days when you'd like to say, "Okay, I'm going home now", but you get through it and when you look around here, you're rewarded for it and it's just great to see the exhibitors and customers satisfied. The best sign is always when you as the organizer want to go to the customer's stand and he says: "Okay sorry, I don't have time for you today, I have so much going on." That's all the confirmation we need. Klas Bömecke: You can see that a lot of stands here are very busy. Benedikt Weyerer: Yes, definitely yes. Klas Bömecke: And you're a little bit happy when you've made it. Benedikt Weyerer: Yes. Definitely yes. Klas Bömecke: All right, I wish you a great trade fair and continued success and then we'll see you again next year! Thank you very much.
