AUMA: The voice of the German trade fair industry
AUMA (Association of the German Trade Fair Industry) is a central organization of the trade fair industry in Germany. For over 100 years, the association has represented the interests of trade fair organizers, exhibitors and visitors and plays a key role in promoting Germany as a trade fair location. AUMA connects business, politics and society and helps to ensure the competitiveness of the German trade fair market on an international level.
What are AUMA's tasks and objectives?
AUMA performs a variety of tasks to strengthen the trade fair industry in Germany. These include representing political interests, promoting trade fairs as a marketing instrument and providing comprehensive information for all players in the industry. A particular focus is on ensuring high quality standards at trade fairs as well as transparency and reliability for companies that use trade fairs as a platform.
Another important goal of AUMA is to promote international cooperation. Germany is one of the world's leading trade fair locations, and AUMA supports the export of German products and services by organizing and supporting trade fairs abroad. The association also supports the German government's funding programs, which make it easier for small and medium-sized companies in particular to access international markets.
What are the current challenges and commitments?
The trade fair industry is facing major challenges, particularly due to digitalization and the effects of the COVID-19 pandemic. AUMA is actively committed to innovative solutions to make trade fairs fit for the future. Hybrid and digital trade fair formats are specifically promoted in order to reach new target groups and involve existing participants even more. Another key issue is sustainability. AUMA is committed to making trade fairs more environmentally friendly, for example through resource-saving concepts and the promotion of sustainable technologies. In this way, the association not only contributes to the industry's ecological responsibility, but also supports the long-term attractiveness of trade fairs.
Who are the members of the Association of the German Trade Fair Industry?
The Association of the German Trade Fair Industry brings together around 70 members, including numerous trade fair organizers and trade associations. The trade fair organizers include important organizations such as the Association of German Trade Fairs (GDG), the Interest Group of German Trade Fairs and Exhibition Cities (IDFA) and the Trade Fairs and Exhibitions Association (FAMA). The trade associations include leading organizations of German industry, trade, crafts and agriculture as well as the Association of German Chambers of Industry and Commerce. Service providers such as fwd: Bundesvereinigung Veranstaltungswirtschaft and the Verband der Messespediteure are also represented in AUMA.
Bottom line
AUMA is an indispensable partner of the German trade fair industry. Through its comprehensive work, the association ensures that Germany remains internationally competitive as a leading trade fair venue. With a clear focus on quality, innovation and sustainability, AUMA helps to ensure that trade fairs remain a central component of the economy in the future.
