New games at the toy fair 2016 Nuremberg
The International Toy Fair in Nuremberg has been the most important meeting place for the toy industry since 1950. Every year, all international decision-makers make the pilgrimage to the exhibition grounds in Nuremberg, where they discover new brands, trends and innovations among around 1 million new products. The "Spielwarenmesse eG" event is aimed exclusively at trade visitors. Buyers from major chains, retailers and numerous media representatives are present to cover the event. From Wednesday, January 27 to Monday, February 1, almost 71,000 trade visitors were able to view the products and services of 2,851 exhibitors.
75,000 new products at the Spielwarenmesse 2016
Considering that around a third of the German toy industry's turnover is generated in Bavaria, Nuremberg is the ideal trade fair location for the industry. Bavarian Finance Minister Markus Söder agreed with this in an interview with Messe.TV, referring to the long tradition of the Nuremberg region as a stronghold of craftsmanship and play since the Middle Ages. Nuremberg's Lord Mayor Dr. Ulrich Maly could only agree with this. His usual tour also took him to the participating companies from the region. Mr. Ernst Kick, Chairman of the Board of Spielwarenmesse eG, was delighted to see over 75,000 new products at this year's fair. He saw the growing number of "smart toys" as an enrichment, but predicted that the field of classic games would always remain.
Classics of the toy industry
The absolute toy classics include Carrera, Playmobil and Lego. At the Carrera stand, we were able to admire conventional Carrera tracks as well as tracks linked to smartphones etc. with Carrera GO. With the Carrera RC range, you can drive in the air, on water and on land. LEGO presented itself at the Spielwarenmesse 2016 with its LEGO Nexo Knights, LEGO Star Wars and LEGO Technik ranges. LEGO Duplo introduced numerous new animals such as polar bears, whales and fishing Eskimos. Playmobil also had something new in its program - table soccer, cruise ship, princess castle and an excursion into the world of Caesar and Cleopatra. When it comes to tradition, the dolls and cuddly toys from Käthe Kruse are a must. At the stand, we encountered new XXL dangling animals and the Waldorf doll Leni. John Toys surprised us with current licensed products such as glowing, water-filled balls based on the Disney series "Finding Dory".
Robots and drones find their way into the children's room
In the Robotic segment, Tinkerbots presented a robotic construction kit for children aged 5 - 6. The toy drones from Wonder Tech were equipped with a high-quality GoPro camera with a flight time of a whopping 12 minutes. At eBall, we found the prototype of a balance scooter that can be controlled by shifting your weight not quite as technical, but exciting. The Ripsurf, which we discovered at Razor, also requires a sense of balance. Basically a skateboard that allows you to surf without a wave. The wide range of products from Jazzwares toys was enriched in 2016 with figures from Star Wars, including the shaggy, bawling functional plush toy Chewbacca and alarm clocks in the shape of R2-D2 and Darth Vader.
Exhibitors satisfied with the course of the Spielwarenmesse
In 2016, exhibitors recorded an increase in turnover of 6%. More than 90% of the participating companies planned to take part in the trade fair again the following year. Trade visitor participation from Asia, America and Africa increased. Good prospects for the toy industry!
